Overview
Urth is dedicated to creating sustainable gear that empowers creatives. They approached us to develop a headless platform for Urth Magazine that would inspire conscious creators through a seamless blend of storytelling and commerce.
The challenge
Our goal was to inspire creators with Urth Magazine while also guiding them toward products that enhance their creative pursuits. The challenge lay in balancing inspiration with eCommerce, ensuring that the commercial aspects didn’t overshadow or detract from the magazine’s value.
Our approach
Recognising the evolving nature of a magazine, we developed a library of versatile, reusable content sections. This gave the editors full creative control, allowing them to craft compelling narratives with flexibility and ease.
Our solution
To elevate the customer experience, we built the platform entirely headless, ensuring lightning-fast load speeds—essential for delivering the rich, photography-driven content that leads the magazine.
Conclusion
We created a platform that seamlessly blends inspiration and eCommerce, empowering Urth’s community of creators. With fast load speeds and flexible design, Urth Magazine now offers both creative inspiration and the tools to enhance artistic pursuits.
