Overview
MCM House redefines indoor and outdoor furniture by capturing the relaxed charm of Australian living. Their innovative designs, with unique proportions and rich textures, invite you to create a home that’s not just stylish but a true reflection of your personal sanctuary and way of life.
The challenge
Their stunning imagery and customisable designs demanded a compelling showcase. However, the outdated website fell short, lacking the seamless user experience needed to highlight these features and facilitate easy purchases, limiting the business’s potential.
Our approach
Our mission was to create a site that captures the spirit of MCM House: a beautifully curated space that invites users to transform their homes into personal sanctuaries, blending elegance and inspiration seamlessly.
Our solution
We transformed the user experience with immersive lifestyle features and engaging content that unveils product details progressively. Intelligent cross-sell options seamlessly enhanced the shopping journey, while a minimalist design ensured that the spotlight remained on the products, making every interaction captivating and focused.
Conclusion
The new website successfully embodies the essence of MCM House, transforming their online presence into a dynamic showcase of their unique furniture designs. With a focus on immersive features and a minimalist design, we created a space where each interaction highlights the beauty and craftsmanship of the products, offering a seamless and engaging user experience that reflects the relaxed charm of Australian living.
