Overview
ROC’s leather boots and school shoes are more than just footwear—they are bold statements of attitude and personality. Combining style with comfort, their designs make a mark on youth culture, embodying the unforgettable journeys of those who wear them.
The challenge
ROC’s dynamic legacy and wide-ranging appeal were spread across three separate sites. To fully capture the global influence of their iconic street shoes and bring together their diverse audience, it became essential to create a unified international platform that reflects their impact and reaches a broader audience.
Our approach
Our mission was to craft a site that embodies ROC's essence—a thoughtfully designed platform that seamlessly integrates striking imagery and resonates with each generation of ROC wearers, celebrating both their individuality and shared identity.
Our solution
We crafted a visually expressive site that brings ROC's unique identity to life, seamlessly blending the distinct personalities of their three sites into a cohesive design system. Through expressive imagery and a broad set of interactive functionalities, we provided users with an immersive experience, allowing them to explore products in a way that truly reflects the brand's edgy and playful spirit.
Conclusion
The new site stands as a true reflection of a bold and dynamic identity. By unifying their digital presence, we not only honoured their legacy but also expanded their reach, creating a captivating experience that connects with a diverse audience. The result is a seamless blend of style, functionality, and storytelling, ensuring that their footwear continues to make a lasting impression on youth culture worldwide.
