Overview
Cocofloss is revolutionising oral care by turning routine into ritual. We collaborated to design an experience that embodies their mission, transforming everyday dental hygiene into a captivating journey of magic and innovation.
The challenge
To match Cocofloss’ vibrant brand, we envisioned a site that transforms the everyday ritual of oral care into an engaging and joyful experience. Our goal was to infuse the mundane with energy and excitement, creating a digital space that not only drives e-commerce and conversions but also brings a sense of delight and innovation to daily dental hygiene.
Our approach
Our mission was to redesign an e-commerce site that embodies Cocofloss' vibrant identity: a space that educates users with engaging, bite-sized content and offers intuitive navigation that naturally leads to products. The experience would captivate and inspire, creating a dynamic connection with the brand.
Our solution
We brought Cocofloss' vibrant vision to life with captivating visuals and dynamic interactions that keep users informed and fully engaged. In situ shoppable sections were seamlessly woven into the experience, making exploration and purchasing feel effortless. To elevate the user journey, we introduced intentional purchasing options, including tailored subscription choices, deepening the connection between the user and the brand.
Conclusion
The redesign reimagines daily dental care, turning it into an engaging and delightful experience with striking visuals and interactive features. By seamlessly integrating shopping and incorporating multiple subscription touchpoints throughout the journey, we ensured that routine care is both convenient and enjoyable. This approach not only enhances user experience but also highlights the vital role of subscriptions, setting a new standard in oral care.
