Overview
City Strength is dedicated to redefining what strength training can be. With a carefully curated range of high-quality equipment, the brand combines performance and durability to support every fitness journey. Each product is thoughtfully designed to empower individuals to push their limits.
The challenge
City Strength's website failed to capture the brand's dynamic spirit. The outdated design, clunky navigation, and lack of product storytelling created a disconnect, leaving users without a true sense of the brand's identity or community. The site missed the mark on showcasing the innovation and strength that define City Strength.
Our approach
Our mission was to craft a website that elevates City Strength’s brand by showcasing products with clarity and flair. We optimised wayfinding for rapid product discovery, integrated dynamic motion to modernise the visual presence, and created a vibrant community feel, ensuring the site stands out in the fitness industry.
Our solution
We highlighted City Strength’s product features through compelling storytelling and immersive visuals, spotlighting both the athletes and their gear to create context and connection. By combining a strong visual identity with dynamic motion, we captured the quality and impact of City Strength, captivating users and bringing the brand’s story to life.
Conclusion
We focused on enhancing City Strength’s online presence by clearly showcasing products and integrating dynamic visuals. By improving navigation and storytelling, we created a more engaging platform that reflects the brand’s commitment to quality and community.
